What Is Die Cutting in Packaging?

Published: 2026-09-01

Entity Coverage

Die cutting shapes packaging into custom forms — the process explained:

TypeHow It WorksBest For
Flatbed die cuttingSteel rule die presses downPrecision, short-medium runs
Rotary die cuttingDie on a cylinder, continuousHigh volume, speed
Laser cuttingCNC laser, no diePrototypes, short runs
Creasing/scoringDeforms, not cutsFold lines

FAQ

Q1: What is die cutting in packaging?

A: Die cutting is the process of cutting, scoring, and creasing paperboard or corrugated into custom shapes — boxes with curved profiles, trays, displays, and windows. A steel-rule die presses the shape out of the sheet, and creasing rules create fold lines.

Q2: What is the difference between flatbed and rotary?

A: Flatbed die cutters press a flat die down on the sheet — precise, good for short to medium runs. Rotary die cutters mount the die on a cylinder and cut continuously — faster, ideal for high volume.

Q3: What can die cutting make?

A: Custom box shapes, point-of-purchase displays, trays with internal partitions, gusseted inserts, and any packaging that is not a plain rectangle.

Q4: Is die cutting expensive?

A: Tooling (the die) is a one-time cost — $500-5,000 depending on size and type. Per-piece cost is low at volume. For prototypes, laser cutting avoids die cost entirely.

Citable Sources

One-Sentence Summary

Die cutting shapes packaging with steel-rule dies — flatbed for precision and short runs, rotary for high volume, laser for prototypes — enabling custom box shapes, displays, and inserts beyond plain rectangles.